“The world is a shop window” and “travel forms” – first look, then click! Travel is the most popular leisure activity in the world. Nowadays, in the internet age, more than ever. With light hand movements we surf the world via smartphone or tablet and discover new destinations, tempting adventure holidays or last-minute bargains.
Some surf for hours every day. Do you feel addressed? What would it be like if you invested your free time sensibly and made the topic of travel your profession? Or the hospitality in the hotel business? The possibilities are manifold.
Overview hotels and tour operators
With our self-study courses on business models for hotels and tour operators, you can even use your affinity for the Internet professionally, because hardly any other industry is as digitally networked and dynamically on the move as the tourism industry.
Tourism is booming. Still, and always further. According to forecasts, the number of travelers will continue to rise, with industry experts predicting 1.8 billion tourists worldwide by 2030! Travel to and from Europe is very popular, and Germany is also benefiting from the unbridled desire to travel: the number of hotel nights in Germany – both by foreign guests and by Germans themselves – has been rising and rising for years.
Tourism is also an important economic factor in Germany, contributing to a steady increase in employment. This development alone would be a strong argument to gain a foothold in the tourism industry. But also the diverse fields of activity and new business models on the Internet offer you numerous perspectives for an (international) career in tourism, above all in the tourism core industries of hotels and tour operators.
Career opportunities in tourism, the hotel industry and the travel market
The tourism industry is very complex and offers newcomers and career changers countless possibilities, from packaging (the creation of travel offers) and booking (in the travel agency or Internet) to travel, accommodation and catering, leisure activities and a number of additional tourist services. You suspect already, the tourism industry offers various possibilities in the most different jobs and enterprises.
The fact is: In view of the increasing demand, people are always sought who help to develop and market new offers and consolidate the satisfaction of guests at a high level. A training or a study is thereby no obligation, you can acquire founded knowledge about tour operators, hotel marketing and digital switching portals also with our training further courses. And expand it at will.
If you are already working for a tour operator or in the hotel or hospitality industry and are looking for a higher position or simply want to deepen your knowledge, then our online courses “Controlling and Financing in Tourism Management”, “Hotels and Tour Operators” and “Project Management with a Focus on Tourism” are ideal building blocks to push your career. More about this later.
Cross entry into the hotel business
In addition to classic training in the hotel sector (hotel clerk, hotel clerk) or as a travel clerk, our online self-study courses on tourism, hotels and tour operators are a perfect complement. Of course, there are also courses at universities of applied sciences for tourism management. But with us you learn completely freely and flexibly, you are neither bound to times nor to places. (Internet access required).
So you can immerse yourself in the world of travel and hotels at any time, prepare for your career entry and/or expand or deepen your knowledge in a targeted way. Because even if you are already a hotel or travel professional, this online course will show you the current trends in the industry and tune you in to what could change in the future – and how you yourself can contribute to make your job even more interesting and secure the future of your employer a bit better.
What’s the saying so nicely: “The competition doesn’t sleep”? It’s already on its way! Supported by the worldwide internet boom, new providers with innovative services are constantly pushing their way onto the market. AirBnB, for example, now offers 4 million accommodations in 190 countries.
At the latest now it is obvious that hotels have to position themselves more clearly on the market, with a claw-sharp profile and the best possible image. It is not only about core functions such as staying overnight in itself, emotions and experiences are sold, an attitude to life.
Lifestyle. Luxury resorts, modern designer hotels or spa wellness parks with integrated holiday apartments show how it’s done, but family-run country hotels also have something to offer that others don’t have. Only it should be visible. Differentiation is in demand, and the know how. This course will familiarize you with the basics for successful positioning in the hotel and travel market and sharpen your seven senses for the professional look ahead.
What the hotel and tour operator self-study course brings you
After completing the course, you will be able to analyze the different business fundamentals of hotels and tour operators and evaluate their brand management. You’ll gain more visibility and insight – behind the scenes. You will be able to distinguish between sustainable niche trends and mass offers, assess the strengths and weaknesses of marketing strategies and identify the potential of new business ideas. With our advanced training course you are prepared for the future in tourism.
Basics of the hotel industry
For a small investment of 50 EUR you get 6 months around the clock full access to one of our self-study courses, which take place 100% online. This means you can learn when you want and have time.
After successful completion, you will not only receive an official further education certificate for your CV. In any case, exciting and challenging tasks await you. In an industry that is constantly evolving and which will certainly be a place in the sun in the future. And this also applies to you in the future, keyword “live and work where others only vacation”!
This is the structure of the course for hotels and tour operators:
- Basics of hospitality and tour operator management (core functions of tour operators and hotels, ownership structures in the hotel industry, etc.)
- Customer rating platforms (categories, dealing with customer ratings, advantages and disadvantages from the point of view of the hotel industry)
- Google Hotelfinder (features, business model, impact on the hotel industry and hotel portals)
- Brand management in the hotel and tour operator market (brand understanding, positioning, performance differentiation, brand concepts, brand architecture)
- Quality management (hotel stars and other awards, customer satisfaction, quality gaps, management strategies)
Core functions of tour operators and hotels
After a brief introduction to the basics of hospitality and tour operator management, the focus is on the pillars of the tourism industry. You will get to know the core functions of tour operators, tour operators and the hotel industry and learn how they can position themselves as broadly and stably as possible in the tourism industry through vertical or horizontal integration into the value chain – i.e. through cooperation or mergers with other companies.
In the following you will take a close look at the various hotel services such as accommodation, comfort and atmosphere and then examine the ownership structure in the hotel industry using the business models owner hotel, franchise hotel, management hotel and leasehotel. Now you are familiar with the basics. The next step is to look at an important marketplace on the Internet:
Customer rating platforms for hotels
Customer rating platforms play an important role in hotel brokerage via Internet portals. We explain the relevance of classic rating portals and booking portals such as HRS, discuss the power of meta search engines such as Trivago, and show what location-based Internet services (Google Places) can do and what role your corporate website plays or could play in information and customer acquisition.
Critical considerations and studies on the trustworthiness of customer rating platforms are part of a project task. Tips for the practical handling with customer evaluations in the business everyday life as well as advantages and disadvantages from the view of hotels round the topic field off.